Back in 2015, Techland partnered with Ampisound–a popular YouTube channel that’s known for its parkour-based content–to create a video promoting Dying Light. The idea was to showcase the real-life POV of a runner trying to escape a mob of zombies across various locations in Cambridge, UK. The video was a huge success. So much so, that after 10 years, Ampisound has released another real-life Dying Light video sponsored by Techland.
Ampisound’s latest video, named Zombie Escape! Parkour POV Chase, acts as a sequel of sorts, which is fitting considering it’s being used to promote the upcoming release of Dying Light: The Beast. As far as we can tell, there isn’t any indication that this is a direct continuation of what came before. That said, it does feature new runners (who all seem more knowledgeable this time around), a worse-off environment, and a larger number of zombies; some time has clearly passed since the last runner’s untimely demise.
It’s safe to say that Techland is taking the Dying Light series back to its roots. Not only are players getting a more linear experience and the return of Kyle Crane in the upcoming sequel, but there’s also a return to form, marketing wise. Will Techland’s efforts be enough to get fans to check out Dying Light: The Beast come September 19? We have a little over a month to find out.
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