Summary
- Xbox’s success is attributed to high-quality exclusive titles like Indiana Jones and the Great Circle, Fable 2 and Gears of War.
- Acquiring indie games like Ori and the Blind Forest and indie studios like Moon Studios has been a surprisingly successful strategy for Xbox.
- Sea of Thieves and Halo 2 have helped popularize Xbox Game Pass and Xbox Live respectively, while also establishing strong exclusive franchises.
Xbox is one of the current “Big 3” gaming brands in the world, alongside PlayStation and Nintendo, which is quite fascinating when considering that it’s the youngest of the trio. After all, Microsoft’s signature hardware and software brand has made huge strides in the industry since its inception in the early 2000s.

Related
7 Most Surprising Xbox Showcase Reveals
The 2025 Xbox summer showcase revealed some exciting new titles releasing later this year and beyond. These are the most surprising reveals.
This was all possible due to not only its revolutionary high-quality consoles, but also thanks to its excellent exclusive titles. Everybody knows that the Xbox family of systems has been home to some of the best and most innovative video games ever made, but only the following examples are considered the most important Xbox games in the history of this iconic brand.
Halo: Combat Evolved
The Start Of The Franchise That Became The Face Of Xbox
Every console manufacturer has one or two huge exclusive franchises that people always associate with them. Sega has Sonic the Hedgehog, Nintendo has Mario and The Legend of Zelda, Sony has Ratchet & Clank and God of War, and so forth. So, when Microsoft decided to enter the console race in the late 90s, it knew that it needed a high-quality exclusive that would put its new system on the map, and that was exactly what Halo: Combat Evolved achieved.
While it may not look all that impressive today, the original Halo was revolutionary for its time, with its incredible combat, unique setting, memorable characters, interesting storyline, and extremely addictive offline multiplayer mode. Microsoft’s plan ultimately succeeded; this exclusive was a huge critical and commercial success that inspired people to buy an Xbox, and its iconic protagonist, Master Chief, would eventually become the brand’s unofficial mascot. It’s safe to say that the Xbox brand wouldn’t even exist today if it weren’t for the impact Halo: Combat Evolved had on the industry.
Halo 2
The Game That Single-Handedly Popularized Online Multiplayer

Halo 2
- Released
-
September 4, 2004
Halo 2 is the sequel to 2001’s Halo: Combat Evolved, and it successfully surpassed its predecessor in almost every way. The story is even more engaging, the graphics are even more detailed, and the gameplay is much more complex and addictive. The single-player campaign certainly contributed to this game’s success, but there’s one huge reason it’s such an important piece of Xbox’s history: its online multiplayer.
Halo 2 was released just a few days before the launch of Xbox Live, and as a result, it was compatible with Microsoft’s new and innovative (at the time) online service. For many years, this game was synonymous with online gaming, and many people still play it to this day, whether via the Master Chief Collection or fan-made servers. Xbox is widely known for being the first major gaming brand to support and popularize online play, and Halo 2 was the flagship title that made it possible.
Gears Of War
The Beginning Of One Of The Biggest Xbox IPs
At first glance, Gears of War appears to be yet another violent shooter with a popular online multiplayer mode. In reality, it features a dark and emotionally charged single-player campaign about a group of brave soldiers fighting against a deadly alien invasion. This unexpectedly engaging story, and the complex characters that star in it, helped cement Gears of War as one of the absolute best Xbox 360 exclusives ever made.

Related
8 Most Iconic Xbox Characters, Ranked
The Xbox brand is represented with some of the greatest characters in all of gaming, and here are just some of Xbox’s greatest characters.
Needless to say, this game was also a huge success due to its high-quality gameplay, as its third-person combat, inspired by the likes of Resident Evil 4, felt intuitive and satisfying, which led to Gears of War becoming one of the most frequently played multiplayer experiences on Xbox Live. It also rebranded the third-person shooter genre into something that could stand toe-to-toe with its first-person cousins, something that was relatively uncommon when it launched. While Xbox doesn’t have as many beloved exclusive franchises as its competition, it does have a fair share of solid examples that are popular around the world, and Gears of War is one of the most remarkable examples.
Fable 2
A Revolutionary RPG That Can Only Be Experienced On Xbox 360
Most people associate the Xbox brand with dark and gritty shooters, such as Halo or Gears of War, but it also has many other interesting and unique IPs under its wing. One of the most noteworthy is Lionhead Studios’ Fable series. The original game was one of the absolute best original Xbox exclusives, but its Xbox 360 sequel was even better in almost every conceivable way.
Fable 2 is not only a solid action RPG but also a revolutionary life simulator with a lot of freedom of choice, filled to the brim with stuff to do around every single corner. While subsequent sequels were nowhere near as good as this one, Fable 2 is still considered one of the absolute best and most impressive video games ever made, while also proving that the Xbox brand could be the home to a large variety of genres.
Minecraft
An Acquisition That Benefited All Parties Involved
There’s no denying that Minecraft is one of the most important, revolutionary, and popular indie video games in the entire world. However, it’s also worth pointing out that this was not originally an Xbox game, technically speaking. Microsoft bought the IP back in 2014 for $2.5 billion USD, and when this happened, many fans were initially worried that the company would tarnish Minecraft’s legacy, but everything worked out quite well in the end.
Minecraft continued receiving regular updates that were received very positively by fans. It sold even more copies than ever before, and it was even ported over to the competition’s consoles, like the PlayStation 4 and the Nintendo Switch. Minecraft’s late-2000s success is undeniable proof that Microsoft acquisitions can end up benefiting both the Xbox brand and its users if handled appropriately.
Forza Horizon
A Fresh New Start For One Of The Best Racing Franchises

Forza Horizon

- Released
-
October 23, 2012
- ESRB
-
t // Drug Reference, Language, Suggestive Themes
Whenever people think of high-quality, realistic racing simulators, Forza Horizon is one of the first series that comes to mind. Xbox’s signature racing franchise has become one of the modern mainstays of the genre. Curiously enough, and unbeknownst to most players, the Forza Horizon series is actually a spin-off of the less-known Forza Motorsport franchise.
The original Forza Horizon was well-received due to its realism, controls, progression system, and fast-paced gameplay; however, what set it apart from its predecessor was its ambitious open-world map. The critical and commercial success of this game was a significant moment for Microsoft, as it not only gave the Xbox brand a solid exclusive IP during a time when it really needed one, but also allowed the console to compete with Sony’s Gran Turismo series.
Ori And The Blind Forest
Microsoft Bet On Indies, And It Worked
2015’s Ori and the Blind Forest is an excellent indie 2D Metroidvania with a colorful art style, a beautiful soundtrack, and incredibly engaging gameplay. However, people are always surprised to find out that this is technically an Xbox game, since it was published by Microsoft Studios, which also owns the Ori IP. That’s right: the Xbox brand has been championing quality indie games since the mid-2010s.

Related
8 Best Games That Debuted On Game Pass, Ranked
These games made their debut on Xbox Game Pass, and rose to success because of it.
It’s important to point out Ori and the Blind Forest is still technically an independent video game, since it was developed in its entirety by Moon Studios. However, Microsoft Studios was responsible for publishing and marketing, which certainly helped put this great game on the map. Most players only see Xbox as the home of massive AAA experiences, but the brand also has a place for less expansive (but equally good) indie titles. Furthermore, Ori and the Blind Forest was not only ported to Nintendo Switch, but it also received a direct sequel that was even better: Ori and the Will of the Wisps.
Sea Of Thieves
Rare’s Pirate Adventure Helped Popularize Xbox Game Pass
Developed by Rare (the studio behind Banjo-Kazooie and Perfect Dark), Sea of Thieves is an open-world pirate game that got a mixed reception on release, but eventually managed to accumulate a sizable player base thanks to constant updates that added a lot more content. Sea of Thieves is a solid video game in its own right, but the reason its existence is so important to the Xbox brand is due to its connection to Xbox Game Pass.
Nowadays, this subscription service is hugely profitable for Microsoft, and, curiously enough, Sea of Thieves was the original first-party game made free-to-play on Xbox Game Pass on its release date. While many gamers have legitimate criticisms of this business model, it’s primarily responsible for the success of Xbox Game Pass, as it allows gamers to try out new games the moment they are released. Interestingly, this all began with Sea of Thieves in 2018.
Microsoft Flight Simulator
Microsoft Went Back To Its Roots At A Crucial Time
As one of the largest companies in the world, Microsoft actually developed PC software before the Xbox brand existed. One of the most noteworthy and important examples of this is its Microsoft Flight Simulator series. After an almost fourteen-year hiatus, this revolutionary series returned right when Xbox fans needed it the most, with a 2020 reboot simply titled Microsoft Flight Simulator, the first entry to be playable on both Xbox systems and PC.
This flight simulation video game was widely praised for its hyperrealistic environments and lifelike plane mechanics, allowing players to fly around beautiful real-life locations. It’s worth noting that Microsoft Flight Simulator was released in the middle of the COVID-19 pandemic, a time when people were barely able to leave their homes, let alone travel by plane. At the very least, this simulation experience provided them with a much-needed sense ofconnection to the outside world for a few months. The unexpected success of this reboot led to the creation of a sequel, Microsoft Flight Simulator 2024, which was also very well received.
Indiana Jones And The Great Circle
The Best Xbox Exclusive In Years
Microsoft’s newest strategy for the Xbox brand has been quite polarizing, to say the least, as the corporation has repeatedly acquired multiple third-party IPs and studios, with varying levels of success. When it was all said and done, gamers were wondering if this strategy would work out for the best. One recent game that finally put those worries to rest: Indiana Jones and The Great Circle.
Developed by MachineGames (a subsidiary of Bethesda, which was purchased by Microsoft in 2021), this is not only an excellent action-adventure video game in its own right, but it was also the best and most successful piece of content starring Indiana Jones since the original movie trilogy. Additionally, Indiana Jones and The Great Circle was the first Xbox-exclusive title in years that made PlayStation and Nintendo fans actually want to buy an Xbox console or PC to play it, which is what Microsoft was hoping Starfield would do back in 2023. Fortunately, since Microsoft now has a much healthier relationship with its competition, this game was ported over to PS5 in April 2025.

More
8 Best Launch Titles On Xbox Consoles
Since its debut with the orignal Xbox, the company’s console releases have been accompanied by some great launch titles.
#Important #Xbox #Games