At this point, Borderlands 4‘s pre-release marketing phase has seen a vast number of reveals consisting of gameplay and story trailers, multiple showcases for each Vault Hunter (with only Harlowe left), and even an extensive deep dive in an exclusive State of Play event for the game. Needless to say, Borderlands 4 has really been pushing itself to the front of 2025’s gaming lineup as much as it possibly can, ensuring it is almost always on gamers’ minds. However, despite all the coverage it has already received, there is still one more very crucial aspect of the game that has yet to be unveiled.
Time isn’t up yet for that one element to have its moment in the spotlight, though, because even though Borderlands 4‘s release is just around the corner, given how frequent its marketing rollout has been, there’s plenty of space between now and then for one more big reveal. Devoting even one video to this pillar of Borderlands 4‘s gameplay would be enough to whet the appetite of fans and even calm some of their concerns, as many have already expressed their apprehension about it. That pillar is none other than Borderlands 4‘s endgame — something the series is no stranger to struggling with.
Borderlands 4 Needs Endgame Details Before Launch to Win Player Confidence
The History of Borderlands’ Endgame Struggles
One of the main reasons so many fans are concerned about Borderlands 4‘s endgame is because the franchise has indeed fallen short in that area in the past. For the most part, Borderlands‘ endgame has boiled down to little more than farming guns or replaying bosses. Loot variety has always been a selling point for the series, but the “why” behind chasing it hasn’t been as compelling. As a result, any sort of endgame Borderlands has had feels like a road leading to nowhere, as players obtain increasingly powerful guns for almost no reason whatsoever.
This is largely because Borderlands‘ endgame almost never has any structured goals. Games like Destiny 2 (which Borderlands 4 is heavily influenced by) at least give players ladders to climb, raids to tackle, or seasonal milestones to achieve, but Borderlands has usually leaned on replaying story missions, boss farming, and Mayhem Mode. Speaking of Mayhem Mode, introduced in Borderlands 3, it was supposed to provide endless scaling difficulty, but it often felt like artificial stat inflation instead of a challenge that actually meant something. Borderlands 4 may not be a live-service game, but there’s an expectation for it to feel like one, at least somewhat, and that’s understandable given its loop.
Why Borderlands 4’s Silence on Its Endgame Could Hurt More Than Help
In light of those expectations and the concerns fans have expressed, it wouldn’t hurt for Borderlands 4 to disclose some details about its endgame ahead of launch. It has already built plenty of hype for its Vault Hunters, its gameplay, and the new planet Kairos, but dedicating a trailer spot to endgame details would not only help ease anxiety but also potentially convince more players to purchase the game, especially if it teased a substantial amount of longevity for Borderlands 4.
If it chose to stay silent about its endgame instead, that might actually hurt Borderlands 4 more than help it. Again, if fans feel they are going to be paying for a campaign that eventually comes to an end and has them spinning in that proverbial hamster wheel, they might not be willing to shell out the cash for it. More than anything, the hope is that Borderlands 4‘s neglect to reveal anything about its endgame doesn’t mean that it’s basically non-existent. At the very least, perhaps Gearbox should just either confirm or deny whether the title’s post-game content is all about the usual gun grind or not.

Borderlands 4
- Released
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September 12, 2025
- ESRB
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Rating Pending
- Engine
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Unreal Engine 5
- Multiplayer
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Online Co-Op, Online Multiplayer
- Cross-Platform Play
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Yes – all
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