Reports suggest that Sony is looking to hire a senior director to oversee its multiplatform commercial strategies for PlayStation titles on other platforms, including Xbox, Steam, Epic Games, and Nintendo Switch. This could indicate that the Japanese company is planning to reform its business model for PlayStation games, potentially marking the end of an era.
Sony had already begun taking small steps toward becoming a multiplatform publisher by bringing first-party PlayStation games to Steam. Now, however, the company seems ready to expand that strategy even further and make once-exclusive titles available on even more gaming platforms.
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As reported by Insider Gaming, Sony is looking to hire a senior director for its multiplatform commercial strategy. The job listing states that this new management role involves overseeing Sony’s global commercial strategy for PlayStation titles on other platforms. It also mentions Xbox, Steam, Epic Games, Nintendo Switch, and even mobile as examples of these non-PlayStation platforms.
Sony’s New Hire Will Seemingly Shape Its Multiplatform Strategy
According to the listing, Sony’s new hire will be responsible for shaping and executing the global commercial strategy for PlayStation Studios software across all digital platforms beyond PlayStation hardware. They will likely lead the company’s push into other markets, with a focus on the biggest ones, including PCs and consoles. The job listing also suggests that Sony aims to drive long-term revenue growth and expand its audience through this multiplatform approach. That’s why many believe the company will soon release more first-party PlayStation exclusives on other platforms, especially on Microsoft’s Xbox Series X/S.
Most gamers would agree that Microsoft has already opened the door to broader platform access by bringing several first-party Xbox titles to PlayStation, and the move is clearly paying off. This is evident in Forza Horizon 5 becoming a commercial success and Gears of War: Reloaded breaking pre-order records on Sony’s platform. Seeing the success of these cross-platform releases, Sony now seems likely to adopt a similar strategy, one that could effectively mark the official end of the console war.
However, the fading relevance of the console war might ignite a new kind of conflict: a Cold War between the two gaming giants to colonize as many platforms as possible. In the days ahead, it will be interesting to see how Sony, once fiercely proud of its first-party exclusives, transitions into a multiplatform publisher. It will also be worth seeing which exclusive PlayStation games are the first to join this multiplatform evolution.
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